If you placed that same ad on Facebook today, 2.375 billion users can potentially see your ad depending on your audience and geographic location. Add Instagram to the mix and increase your impressions by 1 billion users.
Statistics show that the number of internet users has increased incredibly since 2000 and it just keeps going. In 2019 a survey showed that about 42% of the population world wide uses social media and spends about 2 hours on social media and messaging - per day.
When it comes to clients, 54% of social browsers use social media to research products. Every day more and more people are joining the online community to find and research companies and products. Clients use social media to gauge if they would want to use this company or product and compare it with the different offers available.
The statistics also show that 71% of consumers will recommend a company to friends and family if they have a positive experience with a business.