Social Media Marketing also seen as SMM is internet marketing or online marketing. It uses the benefits of social networking sites such as facebook, Instagram, Twitter, Youtube etc. as tools to promote company websites. In turn this increases traffic towards the company websites and learn from users’ direct reactions.
SMM works best when a website (and the social media pages connected to it) has more traffic. As the traffic increases, the website’s position on the search engine will rise and land within the first few results of the first page. Keeping in mind that when people search the internet: 9/10 only look on the first page, and 7/10 will only click on the first three results, it is clear that positioning your website on the first page is essential when optimizing a website.