Digital Marketing is the process of creating a company's online footprint. It represents all marketing efforts that use electronic devices or the internet. Search engines, email, social media, and websites are used to connect businesses with their customers. Digital marketing also includes digital advertising, email marketing, and online brochures. Digital marketers usually include job titles like a content marketer, social media marketer and email marketer.
We create strategies to increase our clients' digital image on the internet. According to statistics, 54% of South Africans are internet users. 1.2% more than in 2018. It's no wonder Digital Marketing has become hugely sought after. The statistics also show about 23 million social media users, so the saying "You do not exist if you are not online" is accurate.