Unit 1a Bateleur Office Park, Pasita St, 

Durbanville, South Africa (Planet Earth)

   PHONE: +2721 879 1792

   HOURS:5 Days a week from 9-00 am to 4-00 pm

       (our marketing team never sleeps)

Digital Marketing

What is Digital Marketing?

Digital Marketing is the process of creating a company's online footprint. It represents all marketing efforts that use electronic devices or the internet. Search engines, email, social media, and websites are used to connect businesses with their customers. Digital marketing also includes digital advertising, email marketing, and online brochures. Digital marketers usually include job titles like a content marketer, social media marketer and email marketer.


We create strategies to increase our clients' digital image on the internet. According to statistics, 54% of South Africans are internet users. 1.2% more than in 2018. It's no wonder Digital Marketing has become hugely sought after. The statistics also show about 23 million social media users, so the saying "You do not exist if you are not online" is accurate.

Digital Marketing includes

  • Search Engine Optimization (SEO)
  • On-Page SEO - The focus is on content on your page.
  • Off-page SEO - The focus is on the off-page activity like backlinks.
  • Technical SEO - The focus is on the back-end of your website, image, CSS and Javascript compression, and structured data.

 

  • Content Marketing
  • Content marketing is the creation and promotion of content to generate brand awareness an lead generation.
  • Blog Posts: Publishing articles on your website helps show your knowledge and expertise in your industry.
  • Ebooks and whitepapers: Long-form content helps to educate your visitors. This also allows you to generate leads for your company by exchanging long-form content for user contact information.

 

  • Social Media Marketing

      Social Media Marketing promotes your content on Social networks like:

  • Facebook
  • Instagram
  • Pinterest
  • Twitter

 

  • Pay Per Click

      Pay per Click (PPC) is paying a publisher every time your ad is clicked to drive traffic to your website. This includes:

  • Facebook paid ads
  • Google Ads

 

  • Marketing Automation

      Marketing automation is software that automates your basic marketing operations. Included in this list is:

  • Social Media post scheduling
  • Email Newsletter

 

  • Email Marketing
    •  Email marketing is used to communicate with users. Companies can build up a database of email addresses with newsletter subscriptions. Send your clients promotional emails, holiday promotions or follow-up emails.

What does a Digital Marketing do?

A digital marketer captures digital data and tracks customer behavior. They choose the content that displays by uploading images with messaging that entices customers and move them to engage with your page.


Digital marketers define who sees your content. They create groups of people who share characteristics and analyze and determine the best placement and channel for the content. Personalized content gets measured, tested and delivered with tasks, this makes the experience memorable and personal on all digital platforms.


The digital marketer focuses on different key performance indicators (KPI) for each channel and measures the company's performance across the various platforms. The digital marketer in charge of SEO measures the website's organic traffic (visitors who find your page with a google search) by using SEO tools like Google Analytics and Search Console.